---
title: "天猫双11货架上出现Token充值区了：大模型按件卖 - Angryecho"
description: "10月20日晚8点天猫双11全品类开卖。报道称智谱、千问办公等大模型厂商陆续在天猫开官方旗舰店，平台上线“AI空间站”Token充值专区；同时还有AIPC、AI硬件集中首发一类货架。[1] 也就是说，大促货架上除了实物，还有按调用量卖的算力套餐。平台侧说法是把AI消费做成能下单的商品路径。["
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# **天猫双11货架上出现Token充值区了：大模型按件卖**

10月20日晚8点天猫双11全品类开卖。报道称智谱、千问办公等大模型厂商陆续在天猫开官方旗舰店，平台上线“AI空间站”Token充值专区；同时还有AIPC、AI硬件集中首发一类货架。\[1]

也就是说，大促货架上除了实物，还有按调用量卖的算力套餐。平台侧说法是把AI消费做成能下单的商品路径。\[1]

你们会真的在购物车里囤Token，还是觉得这玩意儿还是走API控制台更清楚？

> \[1] [AI登上双11货架，大模型开始按“件”卖](https://www.21jingji.com/article/20261022/herald/b67b23c0652392b3463daa46fe2902bb.html)，21经济网，2026年10月22日。

#双11 #天猫 #Token #大模型 #AI消费

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